The Road safety campaign launched on 19th March 2007 illustrates how being
killed or seriously injured [KSi] by a vehicle is far more likely than that from a loaded gun.
Of the 634 (UK) firearm crimes less than three per cent (19)
resulted in a serious or fatal injury in 2005/06. [Source: Homicides, Firearm Offences and
Intimate Violence 2005/2006 - www.homeoffice.gov.uk/rds]
Compare that to the 391 people killed or seriously injured
as a result of vehicle accidents in the South East Essex Area alone. [Source: Rayleigh Road Policing]
Radio Advert
Ever wondered whether your daughter is safe in her boyfriends car?
Ever worried she may never come home?
Ever thought how you would deal with the loss?
If you're a parent of course you have………
………But what if your precious gifts didn't return.
What if instead of a smiling familiar face at the door it was the sombre face of a Police Constable?
Every year over 1200 people are having to face that situation because Over 1,200, of us are killed or injured on South East Essex
That's the equivalent to a Whole Secondary School dead or injured!
On March the 19th This will be backed up by the visual use of 15 bus backs travelling in three council areas Castle Point, Rochford & Southend showing full colour posters which feature the L2K campaign
From March the 19 th 2007 SEECSi will be targeting the SE Essex Area in a bid to raise awareness and drive down those figures.
By using Hard Hitting Audio and Visual advertising via the various media sources SEECSi will run a month long campaign to raise awareness of Anti-Social Driving.
Over 1000 posters will be distributed in Pubs, Clubs, Doctors Surgeries, Local Hospitals, Anti Natal Clinics, Newsagents, Citizen Advice Bureaus, Local Libraries. DOWNLOAD >> [1mb]
There was wide recognition of the higher incidence of road casualties amongst people from disadvantaged communities. As a result the UK Public Service Agreement target is now;
To reduce the number of people killed or seriously injured in Great Britain in road accidents by 40% and the number of children killed or seriously injured by 50% by 2010 compared with the average for 1994-98, tackling the significantly higher incidence in disadvantaged communities
In 2003, 3508 people were killed in road accidents and 33,707 were seriously injured. This is 22% below baseline - almost half way to the 40% target set for 2010.
In 2003, 171 children were killed in road accidents and 3,929 were seriously injured. This is 40% below baseline - over three quarters of the way to the 50% target set for 2010.
For slight injuries the reported rate in 2003 was 17% below the baseline but it is possible that this is partly due to a drop in reporting of less serious accidents and casualties.
United Kingdom Statistics
Fatalities
91
89
90
93
84
112
86
121
92
115
105
86
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
Serious Injuries
1396
1372
1319
1363
1248
1175
1238
1203
1210
1320
1175
1066
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
Slight Injuries
8018
7655
7588
7735
7804
7948
8224
7773
7193
6858
6875
6406
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
Source: National Statistics — Road Casualties in Great Britain.
See also PR492 re hospital admission figures.
Here are some interesting facts and figures about young drivers.
In 2006 there were 255 KSI’s Essex for 17-25 age group
Passengers
• More women aged 17- 19 years die as passengers than as drivers.
• Young drivers are twice as likely to die in a road crash when carrying passengers of their own age.
• One young passenger makes an accident twice as likely, two or more makes it five times as likely.
• Novice drivers admit that their driving is adversely affected by the presence of their peers - and conversely improves when they are accompanied by their parents or other mature adults.
Young male drivers
• One in three road accidents involves men under the age of 20.
• Young male drivers - despite passing the driving test more easily than females - are involved in a higher number of accidents.
• If involved in an accident, a male driver aged 17-20 years is nine times more likely to be at fault than a driver aged 31-40 years with the same length of driving experience.
General
In a survey conducted among young drivers in eastern England:-
• 78% of all young drivers - and 83% of young males - described themselves as 'confident' or 'very confident' drivers.
• 40% admitted to breaking the speed limit 'regularly' or 'quite often'.
• Respondents perceived 'lack of attention' to be the most likely reason for a serious accident. 'Going too fast' came second.
• 79% said killing someone else would be worse than killing himself or herself.
• 69% said that, for them, paralysis would be a worse outcome than death.
• The worst possible outcome was killing a friend or family member travelling in a car driven by a young driver. This was considered far worse than killing an unknown pedestrian - even a child.
• Drivers aged 21-25 years no longer consider themselves young. They see the phrase 'young driver' as relating to length of driving experience rather than age.
• Young people consider themselves to be better drivers than older people - predominantly because of 'quick reactions'.
Learn & Live
According to Learn & Live, a pressure group formed by bereaved parents in 1989:-
• Over 1000 young lives are lost each year on UK roads.
• The first two years after passing the driving test are lethal. Novice drivers form just 7% of the driving population but have 12% of injury accidents
• Research shows that accident liability is reduced by nearly half after two years' driving experience.
• Extending the learner period has reduced crashes in other parts of the world. In New Zealand an 8% reduction has been achieved - in Florida the figure is 9% and in Quebec 12%. Ontario's fatality rate for new drivers is also down by 24%.
